Internet marketing specialists for long have debated the efficacy and efficacy of Search vs. Display. Some say search yields great benefits, some say another. But as a true internet marketer, the best way to judge their efficacy would be to test them. Because each has its own pros and cons. In the next few paragraphs I will try to compare the strengths and weaknesses of both display and search, so that it’s easier for you to choose which serves your purpose best.
This time around I added a couple of people I knew from work and my buddies list grew modestly, I joined a few networks, and it grew a bit more. Over time a few sellers found me, then a few clients. It seemed like anything else you get out what you put into it unless you had a really hot picture of yourself. Surprisingly enough even online a man in blue polo is not considered excessively hot even if he leaves his pocket protector at home.
But one can argue for folks like me that the intangibles are a lot more important and impactful. If this bank’s Chief Marketing Officer were smart, he or she would literally picture the experience I had yesterday and use it like a commercial. Terrific CS is the one of the true differentiators in a market where many companies look very much alike.
It is a tough sell. I can completely relate to the business owner. It’s very similar to convincing a CMO to attempt constructing a blog in 2006. From the time they were all convinced, every company had one and none were being used properly. A whole lot of noise. But how can we convince the CMO’s that these teenagers, derelicts, and hippies are extremely important elements of your business, and not just due to their dollars? It’s now officially another world on the internet, and I am afraid company is once again way behind. The CMO are reading all of the trades, and the”social media is where it’s at” posts, but it’s not sparking enough passion in the CMOs to pick up all the Lego pieces and start construction. How big does the bang have to be this time?
On the other hand, every aspect in Digital Marketing is correctly measurable. There is a digital marketing solution to every marketing problem your business could have. So, what are the many factors you must keep in mind when you have to develop a successful Digital Macro Marketing Management solution?
The Internet is no different than the radio or television. Granted, it’s the greatest type of communication we’ve ever seen and is changing the way most of us do business, but it is still simply a tool. If you can discover how to use this tool you can build a business to be proud of and you can make a fortune. There’s certainly no better time than now to do this.
If you and your company are challenged by a sales and marketing meltdown you will want to give careful consideration to the answer behind Door Number Three.